Be nice or leave: a guide to being social when all media is social

Faris Yakob

The article discusses the development of `social media, which are based on creating and sharing conversations and relationships, and considers how brands can behave effectively in this context.

Be nice or leave: a guide to being social when all media is social

Faris Yakob

Let's start with the problem of naming. Last year, it was web 2.0. Before that, consumer-generated content. Now it is social media. This is problematic.

Media is inherently social...

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