BDO: Clarity Charter

BDO South Africa, a group of accounting firms, launched a creative platform and set of online sessions during the covid-19 pandemic to provide clarity for the future of South Africa's auditing profession.

Creating clarity in a world of uncertainty

Positioning BDO South Africa as the audit and consulting firm that leads the entire category in being and doing better

Opening statement

Once considered by the World Economic Forum (WEF) to be the world's best, South Africa's audit sector remains in crisis following KPMG's fall from grace as a result of corruption, and enquiries around Deloitte's work on Steinhoff and Tongaat Hullet.

Despite this, BDO South Africa, a firm that operates within the mid-tier of the sector, needed to communicate its robust #BiggerBDO growth strategy. While it had to lift its reputation profile,...

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