BC's Lotto Super 7

It is hard to take on the category leader. It’s even harder when you own the leader and don’t want to cannibalize it.
Agency: TBWA\Vancouver 

BC's Lotto Super 7

Advertiser: BC Lottery Corporation Awards: Quebec and Regional English - Silver

EXECUTIVE SUMMARY

Results Period for the Case: June 2, 2002 to June 20, 2003.

Base ...