| Agency: TBWA\Vancouver |
BC's Lotto Super 7
Advertiser: BC Lottery Corporation Awards: Quebec and Regional English - Silver
EXECUTIVE SUMMARY
Results Period for the Case: June 2, 2002 to June 20, 2003.
Base ...
BC's Lotto Super 7
It is hard to take on the category leader. It’s even harder when you own the leader and don’t want to cannibalize it.
