BCA: Conquering frauds with BCA #AwasModus

BCA, a private bank, launched a campaign in Indonesia to build awareness and educate the public about scams.

Campaign details

Brand: BCAAgency: ADARegion: APAC

Strategy

Objective

97.3% - Google's share in the search engine ecosystem in Indonesia. It's the fastest and most direct way for anyone to find answers to almost everything under the sun. From the most complicated...

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