BCA: Conquering frauds with BCA #AwasModus

BCA, a private bank, launched a campaign in Indonesia to build awareness and educate the public about scams.

Campaign details

Brand: BCAAgency: ADARegion: APAC

Strategy

Objective

97.3% - Google's share in the search engine ecosystem in Indonesia. It's the fastest and most direct way for anyone to find answers to almost everything under the sun. From the most complicated questions to trivial fun facts or even extremely private information, it has become a critical part of Indonesians' lives.

To brands, it is a goldmine of discovery and intent. It is the bridge for brands to spark conversations with potential users, a must-have marketing channel for every brand.

When returns are high, higher risks...

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