BBVA: Commercial payments and treasury management brand marketing

BBVA, a financial services brand, delivered a clear and compelling competitive message and significantly increased its return on investment.

Campaign details

Brand: BBVAAgency: 50,000feetMarket: USA

Challenge and business objectives

To amplify BBVA’s reputation in commercial payments, 50,000feet partnered with Mastercard to position BBVA at the forefront of innovation, developing a platform...

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