Strategy
Use a digital-first approach to build this campaign basis the following pillars:
- Awareness Via Social Experiment - start seeding content on BBLUNT digital assets and social media to trigger conversation around boy cut.
- Bring Forward Real-Life 'Boy Cut' Stories - engage influencers/ popular personalities to share their stereotyped boy cut moments.
- Crowdsource the name – Invite men and women to come together in collective movement to rename the haircut & make it inclusive and gender neutral.
- Grand Name Unveiling On Women's Day – Use PR, influencers and friends of BBLUNT to create buzz around the newly coined name for short...