BBK Foundation: The last older person to die in loneliness

BBK, a banking foundation, launched its campaign Invisible Loneliness in Spain to draw attention to loneliness among older people.

Context

The BBK Foundation is the banking foundation that works for and with the Biscay region. With the profits obtained from its stake in Kutxabank and investments in companies, the foundation has been committed to the growth, well-being and future of society in Biscay for five years. Its social work is, relatively speaking, considered to be the most significant in the country and it seeks to set an example with its innovative and open nature.

To demonstrate this commitment, BBK launches a social awareness campaign every year to tackle a growing problem and for which it seeks solutions through numerous...

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