Accountability is not enough…
Rory SutherlandOgilvy Group UK
The great behavioural economist Dan Ariely advised that before accepting any speaking engagement to which you are invited six months in advance, you should pretend the event is tomorrow and ask yourself whether you still want to speak. The night before quite a few speaking engagements, I have regretted not heeding his advice. In the case of the Brands Lecture however I am just as delighted now as I was when invited many moons ago.
Rather than a lecture, this is more of a plea – to change the vocabulary...