BBC TV Licensing

Students were encouraged to purchase TV licences by this Proximity London campaign for the BBC. An integrated strategy - including 30 different touchpoints - embraced co-creation.

BBC TV Licensing

Proximity London


Sonia Singleton – Group Head/Art Director Debi Bester – Group Head/Copywriter Robbie Greatrex – Art Director Rob Mosley – Copywriter Marcus Iles – CopywriterKate Harding – Account...

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