BBC TV Licensing: We know, you know

BBC TV Licensing needed to convince students that they required a TV license to watch shows on their laptops.

BBC TV Licensing: We know, you know

Proximity London


Category: Communications/UtilitiesCountry where program ran: UKDate program started/ended: August 2009 to January 2010

Product Description: The UK TV Licence. The law requires that everyone who watches television programmes as they are being shown on TV needs to have a TV Licence, no matter what device they use - be that a television, computer, mobile phone or even a games console.

Advertiser/Client Name: BBC TV LicensingMedia Channels: Direct Mail


Marketplace Challenge:

For decades, students knew if they took a TV...

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