BBC TV Licensing: No Excuse

The BBC needed to convince students to buy a legally required television license, something students often don't do without some coaxing.

BBC TV Licensing: No Excuse

Proximity London


Category: Communications/UtilitiesCountry where program ran: UKDate program started/ended: August 2007 - March 2008

Product Description: If you watch or record TV as its being broadcast in the UK, the law requires you to have a TV Licence.

Advertiser/Client Name: BBC TV LicensingMedia Channels: DirectMail Insert Print DRTV Web Advertising Web Development Other Website:


Marketplace Challenge:

Each year a new group of customers enter the market for TV Licensing - university students living...

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