BBC TV Licensing: 'No Excuse' campaign 2009

BBC had to convince students to buy a television license but knew they often resisted with colorful excuses.

BBC TV Licensing: 'No Excuse' campaign 2009

Proximity London


Category: Business and Consumer ServicesCountry where program ran: United KingdomDate program started/ended: August 2008 - May 2009

Product Description: If you watch or record TV as its being broadcast in the UK, the law requires you to have a TV Licence - no matter what equipment you use.

Advertiser/Client Name: BBC TV LicensingMedia Channels: Direct MailInsertMobilePrintTV/Video/RadioWeb AdvertisingWeb DevelopmentWebsite:


Marketplace Challenge:

Every year, universities have a new intake of students that...

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