BBC Sounds: Regional dashboard

The BBC developed and launched the Sounds Regional Dashboard in the UK that allowed them to easily self-serve reliable and timely data-led insights and reports to an array of stakeholders.


The BBC has always been for everyone across the UK, regardless of your gender, age, ethnicity or, indeed, where you live. With an increased emphasis on ensuring that we provide Value For All across the whole of the UK, the BBC's creative output has shifted its focus away from London to make sure every far-flung corner of the country feels the BBC is for them. The question then arose - how do we deliver data-driven pan-UK insights, given our traditional data-sources struggle to pick up information at this granularity?

The response of the multi-disciplinary Radio Audiences...

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