BBC One: Dracula

Helen Zamorski

BBC One, the television network, carried out a campaign to launch its new drama Dracula in the UK.

Campaign details

Brand: BBC OneBrand owner: BBCLead agency: Havas Media Manchester, BBCCreativeContributing agency: BBC, Talon Creative Solutions, PKS MediaCountry: United KingdomIndustries: TV channels, services, programmesMedia channels: Cinema, Newspapers, Outdoor, out-of-home, Social mediaBudget: 1 - 3 million

Executive summary

For the launch of BBC One's new drama Dracula, the stakes were high to make it stand out and help address the issues BBC face with youth audiences lack of affinity. OOH is proven to build brand fame amongst youth and light TV audience, so key to...

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