BBC: Compass – a partnership between BBC and Ipsos MORI

The BBC, a British public service broadcaster, developed Compass, an audience measurement tool, to provide crucial data to help the BBC serve its audiences.

Summary

Compass is a highly innovative media measurement system, successfully re-imagined, built and launched by the BBC and Ipsos MORI.

Compass is the reincarnation of a long-standing audience measurement survey, providing crucial data to help the BBC

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