BBC 1Xtra - Tracks not Trainers

2002 campaign to launch BBC1Xtra, a new national digital radio station devoted to the UK black music scene.
Agency: DDB LondonAuthors: Andrew Phillips and Ben Malbon

BBC 1Xtra – Tracks Not Trainers

BACKGROUND

BBC 1Xtra was a new national digital radio station dedicated wholeheartedly to developing and reflecting the UK's black music scene. It broadcasts 24...