Agency: RKCR / Y&R | Authors: Megan Thompson |
BBC – The Launch of BBC iPlayer: an amazing flying start
1. INTRODUCTION – HOW MARKETING SET BBC iPLAYER OFF TO AN AMAZING FLYING START AND PULLED OFF A CLASSIC APRIL FOOLS
The BBC is world renowned for the quality of its programme making and journalism. The future of the BBC rests on its ability to connect new generations of audiences with its wealth of enriching content. BBC iPlayer is just one initiative designed to ensure that the BBC emerges from the digital revolution even more valued by the British public...