BBC – The Launch of BBC iPlayer: an amazing flying start

The BBC is world-renowned for the quality of its programme-making and its journalism. The future of the Corporation, however, depends on its ability to connect its content with a new audience.
Agency: RKCR / Y&RAuthors: Megan Thompson

BBC – The Launch of BBC iPlayer: an amazing flying start

1. INTRODUCTION – HOW MARKETING SET BBC iPLAYER OFF TO AN AMAZING FLYING START AND PULLED OFF A CLASSIC APRIL FOOLS

The BBC is world renowned for the quality...

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