BBC - 50 Pints or a TV Licence?

This campaign for the BBC sought to persuade students that they needed to buy a TV licence. This paper covers three campaign periods from 2003-2006, all of which had the objective of educating students about the need for a TV licence, warning them of the consequences of not having one, and persuading them that they will get caught if they evade.
Agency: Proximity LondonAuthors: Adrian Hoole, Debi Bester, Kate Harding, Paul Sturniolo, Arabel Thomson and Peter Kirk

BBC – 50 Pints or a TV Licence?

BACKGROUND

Students are an important acquisition target for TV Licensing. The law states that each...