BBC - 50 Pints or a TV Licence?

This campaign for the BBC sought to persuade students that they needed to buy a TV licence. This paper covers three campaign periods from 2003-2006, all of which had the objective of educating students about the need for a TV licence, warning them of the consequences of not having one, and persuading them that they will get caught if they evade.
Agency: Proximity LondonAuthors: Adrian Hoole, Debi Bester, Kate Harding, Paul Sturniolo, Arabel Thomson and Peter Kirk

BBC – 50 Pints or a TV Licence?


Students are an important acquisition target for TV Licensing. The law states that each separately occupied dwelling in the UK where TV is being watched needs to be covered by a licence – and that includes a room in a hall of residence. The consequences of watching TV without one can involve prosecution, a court appearance and a £1,000 fine. And students are by no means exempt.

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