Bayerische Motoren Werke AG: The Ultimate Driving Machine campaign

In 1974, Bayerische Motoren Werke AG (BMW) began to export its cars to the United States. In an effort to reach its new American market, the German company teamed up with fledgling advertising agency Ammirati & Puris to create a campaign that would convey the distinctive qualities of BMW's vehicles.

Bayerische Motoren Werke AG: The Ultimate Driving Machine campaign

Rebecca Stanfel

Overview

In 1974, Bayerische Motoren Werke AG (BMW) began to export its cars to the United States. In an effort to reach its new American market, the German company teamed...