Bayerische Motoren Werke AG: The Hire campaign

In 2000 Bayerische Motoren Werke AG (BMW) posted total sales of $33 billion, a slight decrease from its 1999 earnings of $34 billion.

Bayerische Motoren Werke AG: The Hire campaign

Kevin Teague

OVERVIEW

In 2000 Bayerische Motoren Werke AG (BMW) posted total sales of $33 billion, a slight decrease from its 1999 earnings of $34 billion. Afraid of further backsliding, the Bavarian automaker...