Bayerische Motoren Werke AG: Mini Robots campaign

Kevin Teague

In 1967 a safety mandate forced the antiquated, cheaply made British Mini Cooper to discontinue sales in the United States.

Bayerische Motoren Werke AG: Mini Robots campaign

Kevin Teague

OVERVIEW

In 1967 a safety mandate forced the antiquated, cheaply made British Mini Cooper to discontinue sales in the United States. In 1994, when Bayerische Motoren Werke AG (BMW) attained control...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today