Bayerische Motoren Werke AG: Mini Robots campaign

In 1967 a safety mandate forced the antiquated, cheaply made British Mini Cooper to discontinue sales in the United States.

Bayerische Motoren Werke AG: Mini Robots campaign

Kevin Teague

OVERVIEW

In 1967 a safety mandate forced the antiquated, cheaply made British Mini Cooper to discontinue sales in the United States. In 1994, when Bayerische Motoren Werke AG (BMW) attained control...