Bayer Schering Pharma - The Gimmicks Can Go

This article details how Bayer Schering Pharma connected doctors with testosterone deficient patients, educating them about an insidious male condition, which is extremely difficult to detect as its symptoms are wide-ranging and subtle.

Bayer Schering Pharma – The Gimmicks Can Go

Agency: Ward 6


Testosterone. It makes a bloke love footy, drink beer, chase chicks and brag to the fellas.

But what happens when he doesn't have enough and neither he, nor his doctor, knows it?


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