Bayer: Redoxon healthy treat

Vitamin health supplement brand Redoxon created a cooking-based campaign with cooking tips and advice in online tutorials to grow top of mind awareness, increase usage and grow market share in Vietnam.

Campaign details

Brand: BayerAgency: EssenceMediacom VietnamRegion: APAC



Redoxon is a new entrant in the vitamin health supplement category where all brands are vying to occupy the mindspace of immunity enhancer. Redoxon's aim was to establish itself as the leading immunity booster.

With the Covid pandemic, immunity became a top-of-mind consumer concern, with 58%** consumers planning increase in monthly household expenditure on healthcare. This has driven several categories and brands to skew their communication to health and protection benefits adding to unprecedented clutter.

As the pandemic drags on, consumers start demonstrating sense of complacency...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands