Bayer Healthcare: Midol brand restage

The menstrual pain-relief product, Midol, revamped its brand identity to grow into the expanding women’s wellness category, attracting new customers and increased sales.

Executive Summary

Midol, a 100-year old menstrual pain relief brand, was completely renovated and relaunched in 2020. Keeping nothing other than the brand name, we created a brand strategy, breakthrough visual identity and package design to appeal to a...