Bayer Health - Adalat

Adalat, an ageing pharmaceutical brand, was struggling to keep its head above water in the fiercely competitive category of hypertension (high blood pressure).
Agency: MedicusAuthor: David Cousins

Bayer Health – Adalat

Silver Award – Campaign for Established Product Brands

Special Prize – Best Use of Research

Agency: MedicusClient: Bayer HealthProduct: Adalat

SYNOPSIS

How do you stroke the ego of doctors...

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