Bayer: Giving Heart Attack and Stroke Survivors a “Most Meaningful Melody” to Inspire a Focus on Their Health

Bayer, an aspirin brand, encouraged people in the USA who are at risk of cardiovascular problems to take an aspirin every day to prevent heart attacks and strokes.

Situation analysis

Every 40 seconds, an American has a heart attack or stroke and about 1 in 4 of these potentially fatal eventshappen to people who've already had one. Taking a daily aspirin plays an important role in preventing cardiovascular events but...