Bayer: Follow my heart on childbirth

Yasmin, a combined oral contraceptive brand, launched a campaign in China to promote awareness of self-protection and encourage women to make their own decision on bearing a child.

Summary

Follow My Heart on Childbirth sings out childbirth-urging of many women's troubles

The film enhanced communication through adaption of classic opera Carmen. The classic Carmen breaks the shackles of tradition about love. We hoped to break the traditional stereotype over fertility through a New Carmen music and change the perspectives of the two sides to view things, so as to reduce the worries of women about reproduction.

When modern women re-sing the classic song of freedom, it is both an inheritance of female independence of thought and a useful tool for their...

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