Bayer: Eller Eller

Bepanthol, the moisturising cream brand, focused on increased dryness during the pandemic to increase its turnover market share in Turkey.

Campaign details

Brand: BayerLead Agency: ContentineRegion: EMEA

Strategy

Objective

Bepanthol, whose current communication is not compatible with new consumer insights with the pandemic, started to share the leadership with its rival by decreasing from 30%...