Bayan Telecommunications: Grandma Techie
BBDO Guerrero/Proximity Philippines
Country where program ran: The Philippines
Date program started/ended: November 2009 still running
Product Description:Bayan DSL is an internet service provider based in the Philippines.
Advertiser/Client Name:Bayan Telecommunications
The broadband internet services category in the Philippines is a lucrative market, with broadband users projected to reach 1.6M in 2010. For the past few years however, the market has been dominated by only 3 major players: PLDT, Globe and Sun.
A far #4, Bayan DSL...