Baxters of Speyside

This study describes how the Baxter brand was suffering from a conservative image and increased competition from convenience and snack products.
Authors: Mark Reid and Beverley Hart
Agency: The Union

Scottish Awards 2001

Baxters Of Speyside

Unlocking the potential of a great brand

SUMMARY

The power of the retailer and the changing demands of the consumer left Baxters, a premium quality food brand, facing...