| Authors: Mark Reid and Beverley Hart |
Scottish Awards 2001
Baxters Of Speyside
Unlocking the potential of a great brand
SUMMARY
The power of the retailer and the changing demands of the consumer left Baxters, a premium quality food brand, facing...
Baxters of Speyside
This study describes how the Baxter brand was suffering from a conservative image and increased competition from convenience and snack products.
