Baxters - The personal touch pays dividends

With increasing competition from Heinz and Campbell’s, Baxters, producers of soup, launched a new campaign in 2003 to combat this.
Agency: The UnionAuthor: Mark Reid

Baxters – The Personal Touch Pays Dividends

INTRODUCTION

Baxters Food Group has been making fine quality foods since 1868. Throughout this period the company has remained entirely in the hands of the Baxter family....