Bausch + Lomb India: #SwitchToConfidence with SofLens

Contact lens manufacturer Bausch + Lomb used a multi-stage, omnichannel strategy to increase awareness, consideration, and sales of its SofLens 59 product in India.

Campaign details

Brand: Bausch & Lomb Brand owner: Bausch & Lomb Entrant company: FCB KinnectIdea creation: Kinnect Mumbai Market: India Sector: Non-prescription, OTC products Media channels:Mobile & apps, Online display, Online video, Search marketing,...

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