The need for new insight
Over 2.5 million new cars are bought in the UK every year. Faced with overwhelming choice of makes and models buyers consult a range of influencers including automotive magazines in order to reach a purchase decision.
In an industry first, the four leading publishers of UK motoring media, Immediate Media, Dennis, Haymarket and Bauer Media, joined forces with Emotional Logic to deliver evidence how motoring media and car advertising affect buying behaviour. The mag