Battlegrounds Mobile India: Bringing the social outcast into the mainstream

Identifying the tension around over-gaming, Battlegrounds Mobile India – India's most popular massively online battle royale game – tackled the issue head on to drive a change in the cultural narrative around gaming.

Campaign details

Brand: Battlegrounds Mobile India Brand owner: Krafton Entrant company: DDB Mudra GroupIdea creation: DDB Mudra Group Mumbai Market: India Sector: Gaming hardware & software Media channels: Word of mouth, Influencers, KOLs, Gaming & in-game advertising, Television & Connected TV, Social mediaBudget: Up to 500k

Creative assets

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