Battlegrounds Mobile India: Bringing the social outcast into the mainstream
Skandaram Vasudevan, Netra Ramachandran
Identifying the tension around over-gaming, Battlegrounds Mobile India – India's most popular massively online battle royale game – tackled the issue head on to drive a change in the cultural narrative around gaming.
Campaign details
Brand: Battlegrounds Mobile India Brand owner: Krafton Entrant company: DDB Mudra GroupIdea creation: DDB Mudra Group Mumbai Market: India Sector: Gaming hardware & software Media channels:Word of mouth, Influencers, KOLs, Gaming & in-game...