Baskin Robbins Malaysia: Bring the lion home

Ice-cream brand Baskin-Robbins won back brand love and grew sales in Malaysia during Chinese New Year with a multichannel campaign that used augmented reality to bring its packaging to life in the form of a traditional lion dance.

Campaign details

Brand: Baskin Robbins MalaysiaBrand owner: Golden Scoop Sdn BhdLead agency: TBWA\ Kuala LumpurContributing agency: Adticles Sdn. Bhd.Market: MalaysiaSector: Dairy products, fats, oilsMedia channels:Mobile & apps, Online video, Packaging...