The Challenge
How do we spark conversation about Basil Hayden and reach new & unexpected bourbon drinkers?
In 2021, Basil Hayden aimed to expand awareness of its small batch bourbon among a more discerning and sophisticated consumer – specifically those who enjoy being in the know and make subtle, but lasting impressions.
In 2021, we refreshed Basil Hayden's approach to social by connecting the brand to culture through timely "holiday" content (like National Hot Toddy Day!) and creating visuals that incorporate familiar phone & app UX/UI features — all while highlighting the liquid and Basil Hayden's recognizable bottle.
But that...