Barncancerfonden – Fundraising campaign

This case study describes a campaign for Barncancerfonden, a non-profit umbrella association which represents seven childhood cancer charities in Sweden.

Barncancerfonden – Fundraising campaign

Brand: Barncancerfonden (Children's Cancer Foundation)

Markets: Sweden

THE MARKETING CHALLENGE AND BRAND INSIGHT:

Barncancerfonden is a non-profit, umbrella association which represents seven childhood cancer charities....

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