Barnardo's - 'Giving Barnardo's back its future'

Campaign to change perceptions of Barnardo's, especially to make the charity relevant to younger people.
Agency: Bartle Bogle HegartyAuthors: Dan Goldstein and Mary Daniels

Grand Prix BEST NEW CLIENT & Gold Award

Giving Barnardo's Back Its Future

1. INTRODUCTION

This is the story of how babies injecting heroin and adults committing suicide changed the...