Barista: Black & White Lebanon

Coffee brand Barista Espresso tapped into a cultural conversation about colour to create a campaign to grow sales by 20%, repeat business by 15%, get 1m website visits and attract 100,000 petition signatures.

Campaign details

Brand: Barista Espresso Brand owner: Barista Espresso Entrant company: Publicis LevantIdea creation: Publicis Levant Beirut Market: Lebanon Sector: Hot drinks Media channels: Social media, Mobile & apps, Television & Connected TV, Websites & micrositesBudget: Up to 500k

Campaign video

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