Barilla: Barilla Playlist Timer – The first pasta timer on Spotify

Barilla, a pasta producer, launched the Playlist Timer on Spotify in Italy to help consumers achieve the perfect pasta cooking time.

Campaign details

Brand: BarillaBrand owner: Barilla GroupEntrant company: Publicis Italy, MilanMarket: ItalySector: Convenience, readymadeMedia channels: Packaging & design, Radio & audio, Social media, Voice, chatbotsBudget: Up to 500k

Campaign video...