Campaign details
Brand: BarillaBrand owner: Barilla GroupEntrant company: Publicis Italy, MilanMarket: ItalySector: Convenience, readymadeMedia channels: Packaging & design, Radio & audio, Social media, Voice, chatbotsBudget: Up to 500k
Barilla: Barilla Playlist Timer – The first pasta timer on Spotify
Barilla, a pasta producer, launched the Playlist Timer on Spotify in Italy to help consumers achieve the perfect pasta cooking time.
