BARDI: #RumahPintarBARDI, redefining creator marketing through TikTok

BARDI, a smart home electronics brand, launched a campaign in Indonesia to amplify its brand presence, educate people on how to use digitally advanced products, and drive actual business results to boost product sales.

Campaign details

Brand: BARDIAgency: TikTokRegion: APAC



Most Indonesian homes are run traditionally. So as a local smart home electronics brand, BARDI knew that to break into this untapped market, providing their products at an affordable price was not enough. Not only did they need to amplify their brand's presence in the market, but most importantly, they needed to educate Indonesians on how to use their digitally advanced products, while simultaneously driving actual purchases.

To actively engage with the communities, BARDI tapped on TikTok and created #RumahPintarBARDI (#BARDISmartHome), one of the first Creator Competitions...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands