BARDI: #RumahPintarBARDI, redefining creator marketing through TikTok

BARDI, a smart home electronics brand, launched a campaign in Indonesia to amplify its brand presence, educate people on how to use digitally advanced products, and drive actual business results to boost product sales.

Campaign details

Brand: BARDIAgency: TikTokRegion: APAC

Strategy

Objective

Most Indonesian homes are run traditionally. So as a local smart home electronics brand, BARDI knew that to break into this untapped market, providing their products at an affordable price was not enough. Not only did they need to amplify their brand's presence in the market, but most importantly, they needed to educate Indonesians on how to use their digitally advanced products, while simultaneously driving actual purchases.

To actively engage with the communities, BARDI tapped on TikTok and created #RumahPintarBARDI (#BARDISmartHome), one of the first Creator Competitions...

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