BARDI: #RumahPintarBARDI, redefining creator marketing through TikTok

BARDI, a smart home electronics brand, launched a campaign in Indonesia to amplify its brand presence, educate people on how to use digitally advanced products, and drive actual business results to boost product sales.

Campaign details

Brand: BARDIAgency: TikTokRegion: APAC

Strategy

Objective

Most Indonesian homes are run traditionally. So as a local smart home electronics brand, BARDI knew that to break into this untapped market, providing their products at an affordable...

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