BARDI: How BARDI made 'smart home' accessible & seamless through TikTok commerce solutions

BARDI, a smart home electronics brand, launched a campaign in Indonesia to amplify its brand's presence, and educate Indonesians on how to use their digitally advanced products.

Campaign details

Brand: BARDIAgency: TikTokRegion: APAC

Strategy

Objective

Indonesian homes are run traditionally. So as a locally created smart home electronics brand, BARDI knew that in order to break into this untapped market, providing their products at an affordable price was not enough.

Not only did BARDI need to amplify their brand's presence, they also needed to educate Indonesians on how to use their digitally advanced products. But the key to changing this perception of complexity towards smart home products, was ensuring that their products were easily accessible when their audience was most open to...

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