Campaign details
Brand: BARDIAgency: TikTokRegion: APAC
Strategy
Objective
Indonesian homes are run traditionally. So as a locally created smart home electronics brand, BARDI knew that in order to break into this untapped market, providing their products at an affordable price was not enough.
Not only did BARDI need to amplify their brand's presence, they also needed to educate Indonesians on how to use their digitally advanced products. But the key to changing this perception of complexity towards smart home products, was ensuring that their products were easily accessible when their audience was most open to...