Barclays Wealth Global Launch

In 2006, Barclays realised its five wealth management businesses were not structured efficiently. The solution: merging them into a single organisation with a single brand; Barclays Wealth.

Barclays Wealth Global Launch

Nick Strauss – Ogilvy & Mather Advertising


As an industry we often aspire to work ‘hand-in-hand’ with our clients to change a business from the inside out, with communications reflecting the new, market-changing, offering. This paper demonstrates that sometimes agency and client can work together to deliver the required internal change, a clear communications strategy and the resulting benefit to the bottom line. In 2006, Barclays merged its five wealth management businesses into a single organisation with a single brand, Barclays Wealth, and created the most financially resilient business in global wealth management, defying...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands