Barclays Wealth Global Launch
Nick Strauss – Ogilvy & Mather Advertising
As an industry we often aspire to work ‘hand-in-hand’ with our clients to change a business from the inside out, with communications reflecting the new, market-changing, offering. This paper demonstrates that sometimes agency and client can work together to deliver the required internal change, a clear communications strategy and the resulting benefit to the bottom line. In 2006, Barclays merged its five wealth management businesses into a single organisation with a single brand, Barclays Wealth, and created the most financially resilient business in global wealth management, defying...