Barclays Wealth - Barclays Wealth brand launch

Barclays owned five wealth management businesses in a category with little brand differentiation. Merging these into one unit, Barclays Wealth, made promoting it easier as a single defensible brand.

Barclays Wealth – Barclays Wealth Brand Launch (GOLD)

Client: BarclaysBrand: Barclays WealthCampaign: Barclays Wealth brand launchCategory: Product/Service Launch

Barclays owned 5 wealth management businesses1but lacked a powerful brand. Our marketing efforts...

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