Barclays: From crisis to confidence – how Barclays made money work for customers

Barclays, a bank, commissioned Firefish to conduct extensive research and launch the 'Make Money Work for You' platform in the UK to empower customers to improve their relationship with money.


From Land's End to Lossiemouth, people quickly felt the squeeze of the Cost of Living Crisis. It also threatened to knock Barclays' brand promise askew: helping people feel better about money.

The insight gap was significant: with 20 million customers and a breadth of stakeholders, Barclays needed nuance on what to offer, what role to play and how to communicate. So, they commissioned extensive research with Firefish to explore and give strategic clarity. A phased approach (digital qualitative, depths and online groups) gave depth, flex, and rare authenticity by hearing from customers 'in their living rooms.' A collaborative partnership...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands