Barclays Bank: Black Futures

Barclays, the UK bank, made a film that promoted its work with Black SMEs by highlighting the experiences of alumni of its Black Founder Accelerator.

OLIVER and STAY HMBL shone a light on Barclays Black Founder Accelerator alumni; perfect examples of Black future-makers, job-creators and societal change-makers.

Strategy

To be future focused the campaign celebrated stories outside Black History Month....

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