Barclays Bank: Black Futures

Barclays, the UK bank, made a film that promoted its work with Black SMEs by highlighting the experiences of alumni of its Black Founder Accelerator.

OLIVER and STAY HMBL shone a light on Barclays Black Founder Accelerator alumni; perfect examples of Black future-makers, job-creators and societal change-makers.

Strategy

To be future focused the campaign celebrated stories outside Black History Month. The initiative aimed to create Black culture, not just content, evoking feelings of #BlackJoy while celebrating #BlackExcellence.

Through social listening the team validated the insight around an opportunity to celebrate 'Black Futures'. The campaign looked to culture, reviewing books such as 'How long till Black Future Month?'.

The insight was married with the agencies' knowledge of the Barclays Black Founder Accelerator: as innovators,...

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