Barclays – Take one small step: how communications helped Barclays to ride out the financial storm
Principal Authors: Sally Hedley – BBH; Sara Bennison, Paul Law and Neil Feakins – Barclays
Contributing Authors: Heather Alderson and Debra Stephens – BBH; Jakob Kofoed, Vishal Patel and Irina Pessin – Data2Decisions; Nicki Hare – Walker Media
The banking crisis was managed by financial institutions in various ways. Barclays took a particularly insightful approach with a new strategy designed to help customers take small steps to better money management. The business issue was clear as the bank faced a fall in...