Barclays - Putting Your Money Where Your Mouth Is

Rebecca Morgan

New positioning campaign for Barclays Bank, based on perception that what customers wanted from a bank was knowledge and advice they could trust.

Agency: Bartle Bogle Hegarty

Author: Rebecca Morgan

Barclays – Putting Your Money Where Your Mouth Is

INTRODUCTION

We take a lot of advice from friends: which shoes look best with those trousers. which restaurant to go to, whether we should take that...

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