Barclays - Putting Your Money Where Your Mouth Is

Rebecca Morgan

New positioning campaign for Barclays Bank, based on perception that what customers wanted from a bank was knowledge and advice they could trust.
Agency: Bartle Bogle HegartyAuthor: Rebecca Morgan

Barclays – Putting Your Money Where Your Mouth Is

INTRODUCTION

We take a lot of advice from friends: which shoes look best with those trousers. which restaurant to go to, whether we should take that new planning job. But there are certain things even lifelong friends can't advise you on: which mortgage do you think would be best for me? Should I take out a stakeholder pension or a money purchase pension? No, friends and finances just don't go together. So why is it that for the past decade financial services...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands