Barakat: Read The Label

United Arab Emirates (UAE) juice brand Barakat ran an educational campaign to encourage consumers to make healthier dietary choices, grow brand awareness and increase sales 10%.

Campaign details

Brand: Barakat Brand owner: Barakat Entrant company: Havas Middle East Idea creation: Havas Dubai Market: United Arab Emirates Sector: Fruit & vegetable juices Media channels: Online display, Online video, Point-of-purchase, In-store, Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k

Campaign video

Creative assets

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